Being first is not the objective.
Nor has it been for some time now.
Sure, back when we were hunter-gathers and scarcity ruled the world being first could be the difference between whether you and your family ate that day. Being first was often a life or death outcome.
In the world of scarcity being first matters.
However, today being first is largely irrelevant.
Friendster, Myspace, Classmates.com, and Sixdegrees.com were the first social networking sites. Each had millions of users. Then came Facebook.
Yahoo, Excite, Magellan, and Infoseek were the first information portals that focused on search. Then came Google.
In the 90’s china.com was the future of e-commerce and the internet in China. It was one of the first companies to IPO, tripling on its first day of trading. Then came Alibaba.
In a rush to get a return on our investment, being first for the sake of being first has become a cornerstone of what it means to be part of our culture.
However, our culture has shifted and the conditions in which we live are vastly different from our days as hunter-gathers.
Instead, we live in a world of abundance.
No longer is there a premium on being first.
Today, the winner is the company or individual that makes a connection.
The person who gains our trust.
The company that show’s empathy for the nuance of being human.
The person that is patient.
The company that is generous.
None of which has to do with speed or being first.
Today, the premium is placed on engaging with others, over and over again.
Not the one’s that are first.
The pioneers take the arrows. The settlers take the land.